Daily Mirror Announced as media partner for 2016 Mobility Roadshow incorporating Get Going Live!
19th January 2016
The Mobility Roadshow incorporating Get Going Live! (Silverstone Circuit, Northants 26-28th May), is delighted to announce that the popular Daily Mirror newspaper is to be the 2016 event media partner.
This beneficial relationship will allow the 2016 Mobility Roadshow to generate high levels of pre-event awareness in the national press and online. With substantial editorial and advertising in The Daily Mirror, a wider range of people with limited mobility will discover the unique benefits of visiting this national exhibition. The Mobility Roadshow provides an unmatched, free opportunity to test drive and compare the widest range of wheelchair-accessible and adapted vehicles around the historic British Grand Prix Circuit. The Get Going Live! feature focuses on the needs of young and novice drivers with disabilities whilst the Silverstone Wing will host a comprehensive showcase of the latest solutions for independent mobility.
As event media partner, The Daily Mirror’s audience numbers and demographics will provide an outstanding outlet for Mobility Roadshow news. The Mirror has a current print circulation of over 870,000 with 66.5M monthly unique browsers visiting its website. The newspaper is also popular on Social Media with approximately 1.9M Facebook “Likes” and 600,000+ Twitter followers.
Ann Frye, Chair of charity Mobility Choice, said: “As organisers of The Mobility Roadshow, we are delighted to have The Daily Mirror on board as our 2016 media partner. This relationship allows us to maximise our promotional reach and strengthen visitor numbers to Silverstone in May. As a non-profit making event, The Mobility Roadshow welcomes The Daily Mirror’s support. We look forward to working closely together so that this year’s event helps as many people as possible to find solutions for independent mobility.”
For further information, please contact the NFE Group on: +44(0)1332 810007.